Utah football players are receiving a Ram pickup

Athletes could not be compensated for the use of their names or images prior to a few years ago, but over the years, there have been instances of “gifts” to some kids that slipped under the radar. However, athletes can now benefit from sponsorship money in the open, as evidenced by the fact that a company is giving away a Ram 1500 pickup truck to every scholarship player on the University of Utah football team.

A maximum of 85 scholarship players are allowed on Division 1 college football teams.

Every scholarship athlete on the squad will receive a 2024 Ram 1500 Big Horn pickup, according to a contract For the Win 360 (FTW 360) signed. The group claims to have ordered approximately 100 vehicles. To join, students must keep their scholarship and be eligible to play. They also must be willing to promote FTW 360 and maintain a clean driving record.

The agreement, which is being made in accordance with the NCAA’s new Name, Image, and Likeness policy, was reached after Utah agreed to stream its games via the FTW 360 app. The vehicles are being leased by FTW 360 for the athletes, and insurance will be paid throughout.

According to FTW 360, the trucks are funded by private contributors and handled by a third-party fleet company. At about $50,000 each, that’s $5 million worth of vehicles, although the total cost of leasing them will probably be far less.

Although spectacular, this deal doesn’t quite measure up to some of the figures that have been thrown at specific athletes since the regulations changed. Former Alabama quarterback and current NFL quarterback in North Carolina, Bryce Young, is said to have made close to $1 million in endorsement money. Others have drawn significant notice thanks to their big social media followings, like LSU gymnast Olivia Dunne. She has already signed deals with American Eagle, GrubHub, and EA Sports, and it is estimated that she has made more than $2 million in the past two years alone.